Say hello to the Denim & Supply, the newest brand under the Ralph Lauren Polo umbrella. Their debut Fall 2011 collection has just gone live, and it’s interesting to say the least. Being somewhat of a rare occurrence in fashion, that is, a staple brand that has seemed to have figured out a way to transcend, not only demographics, but generations, this newest flavor of RL doesn’t necessarily surprise us. Here is the uh…manifesto, straight from their page.
Denim & Supply was born out of the warehouse and artist communities of Brooklyn, New York – young painters, poets, musicians and visionaries working together to generate a creative spirit in the middle of the city. Denim & Supply captures the unique, effortless style of clothes that live and breathe individuality.
It’s sometihng rare or weathered thart you find along the way and feel connected to, instantly. Moody, eclectic and carefree, it’s the next generation of down-to-earth dressing.
This sounds like the perfect bait for trust fund hipsters, that is, a RRL stylings at Rugby prices. That isn’t to say that we’re not actually feeling some of the pieces from the collection, it’s just funny marketing. Check out some snippets from their Fall 2011 look book after the jump
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